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Sooner or later, just about every solopreneur is going to feel stuck.
I don’t care how “bright eyed and bushy tailed” you are when you first launch your entrepreneurial career, or how well things seem to go at the outset. Eventually, you’re going to reach a point where your business has established its own “status quo” — one that you’re not satisfied with.
It’s good not to be satisfied with your entrepreneurial efforts. After all, complacency is the first step on the road to mediocrity. For freelancers and solopreneurs, that’s a pathway that will eventually lead to you going out of business.
While there are some problems that you can figure out on your own, there are other situations where an expert consultant is the only one who can turn things around for you.
1. Mere Superficial Problem-Solving Simply Won’t Cut It
Like it or not, you can’t be an expert at everything. This means that quite often, your internal resources (not to mention your own abilities) won’t be enough to effectively handle your most pressing problems.
Working with a consultant ensures that you won’t get a superficial response to your current problem. The internet has made consultants more convenient than ever — they’re just a few clicks away, after all.
But more importantly, they come to the table with zero preconceived notions about your business. This became especially clear during a recent email conversation with Don George, founder and principle at Envision Consulting.
He explained, “When looking at a problem from an internal perspective, it’s all too easy to have your perception clouded by your biases about how your business works and what it needs. A consultant represents an impartial third-party opinion who brings in broader industry insights. Having built a career in IT and founded Envision Consulting nearly 20 years back, I’ve seen it time and time again: unbiased, expert critiques can unveil the true issues that your role within your business might not allow you to see.”
Sometimes, this means making changes or trying solutions that feel counterintuitive at first. But by looking past the superficial and seeking out the root of your problems, a consultant will provide much more than a temporary fix.
2. Hiring More Full-Time Employees Isn’t An Option (Or You Just Don’t Want To)
When faced with the prospect of scaling or otherwise trying to improve their business, many solopreneurs assume that their next logical step is to hire a full-time employee.
The thing is, hiring a full-time employee is a massive investment. There’s the lengthy process of finding the “right fit” to work with you, not to mention working out a salary. Don’t forget that full-time employees often expect perks like paid vacation days, health insurance coverage and more. That can all add up fast, and quite often, it’s an expense well beyond what the average solopreneur can handle.
Given the widespread availability of Fiverr, freelancers and 1099 contractors, most solopreneurs can actually get by without full-time employees. Many smaller “one-off” projects can be handled competently by such individuals.
However, while these alternative hires can be effective, they sometimes lack the level of expertise needed to improve your business. This gap is where a consultant can step in and make magic happen.
Yes, a consultant will be more expensive than a 1099 contractor, but that’s because you’re paying for tried and tested expertise. Years of industry experience, glowing client testimonials and a track record that proves they help businesses reach their most important goals shows a consultant is worth the investment — even though they’re still far cheaper than hiring a full-time employee.
3. Your Business Has Reached A Seemingly Insurmountable Point Of Stagnancy
When I say “stagnancy,” I don’t mean that work isn’t happening — though that could eventually happen if you don’t turn things around.
What I’m describing is a point where you’ve gotten stuck. The effort is there — and maybe you’ve even been working harder than you have in the past. But despite your best efforts, your bottom line isn’t seeing any kind of boost. You can’t get over that seemingly invisible hump that is keeping you from unlocking the full earning potential of your business.
Could you fix this problem on your own? Sure. But you might waste precious time experimenting with solutions that don’t actually address the core issues holding your business back.
Worse still, you might never discover the “right” solution for powering past your stagnancy, leaving your business floating along in this sorry state until market trends put it out of its misery.
On the other hand, a consultant has the expertise to turn things around — and quickly. You can get your business back on track without giving your competitors weeks or even months to gain ground against you. Better yet, this fast turnaround will help you achieve a similar “leap ahead” against others in your niche who are still trying to work out their issues on their own.
It’s Time To Take Your Business To The Next Level
You might be reluctant to invest in expert consulting to help you get out of your rut — especially if finances are tight. But sometimes, you have to bite the bullet and invest in your business.
By getting an expert to help you solve your problems and improve your output, you’ll be able to deliver better results for your clients and work more efficiently. When that happens, you’ll increase revenue and put yourself back on track for a sustainable future for your brand.