A Masters badge is one of the most coveted tickets in sports, not just because you get to roam the grounds of Augusta National, but because you get to roam the fabled gift shop of Augusta National. What good’s a trip to the Masters if you can’t tell everyone you were there?
Augusta National doesn’t release figures on how much merchandise it sells each year, but if you figure that virtually every person who walks through the club’s gates drops at least three figures, and sometimes much more, you can start to get an idea of how much we’re talking here. The next SEC football game or golf outing in the Southeast where someone’s not wearing Masters gear will be the first one.
On the list of challenges and missed opportunities regarding this year’s Masters, the question of how to get souvenirs