Sat. Jan 16th, 2021

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Social media has become a quintessential element in today’s marketing mix. Approximately 3.5 billion people were active on the multitude of platforms in 2020 alone, and according to a report by, people spend about three hours daily on said platforms. Moreover, 54 percent of social browsers are there searching for products. 

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© Sitthiphong | Getty Images

It’s easy to see how harnessing social media is essential to ensuring rapid and sustainable growth. In a recent conversation, digital marketing expert Rei Prendi, CEO of, shared five ways in which businesses can leverage social media to achieve explosive scaling power.


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1. Building out a strong presence

In today’s day and age, potential clients would probably visit your social media profiles before visiting your website. As Prendi says, “Social media is where they go to get the feel and flavor of your brand. When potential clients Google you, ensure

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