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Nearly 40% of Business Founders Say Their Biggest Challenge is Establishing a Customer Base 1 min read

Nearly 40% of Business Founders Say Their Biggest Challenge is Establishing a Customer Base

iwano@_84 2 years ago

The MarketWatch News Department was not involved in the creation of this content. 



WASHINGTON, Dec. 3, 2020 /PRNewswire via COMTEX/ —

WASHINGTON, Dec. 3, 2020 /PRNewswire/ — During a year largely defined by the onset of the COVID-19 pandemic, one might expect fewer new business ventures. However, the number of new businesses started in the US has hit a 13-year high.



A solid customer base helps business founders get their company established. New data from The Manifest shows that 36% of founders say that their biggest challenge was building a customer base.





Business founders can look for a customer base early in the process of creating their company by identifying knowledge or product gaps in the market that their company can fill.



Other challenges include maintaining a strong support network. Just 11% of founders expressed worries about maintaining a support network outside of their business venture. Support networks can 
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                        Why Now Is the Perfect Time to Start a New Business
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                    Why Now Is the Perfect Time to Start a New Business
                

            

            

                
            

                
                    

            
                iwano@_84            
        
                
                                    

                        2 years ago            
                
        
                            
            
                

                            

                    

                        





            



 

        





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                        Facebook will start removing posts with false vaccine claims
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                    Facebook will start removing posts with false vaccine claims
                

            

            

                
            

                
                    

            
                iwano@_84            
        
                
                                    

                        2 years ago            
                
        
                            
            
                

                            

                    

                        




    

  • Facebook announced Thursday it will remove fake claim about COVID-19 vaccines from the platform and on Instagram.
    • 

  • Two leading vaccines from Pfizer and Moderna await approval for emergency use authorization from the US Food and Drug Administration.
    • 

  • Health experts warn misinformation about COVID-19 vaccines could discourage Americans from getting immunized.
    • 

  • Visit Business Insider’s homepage for more stories.
    • 



Facebook will remove posts sharing false claims about COVID-19 vaccines, the company announced on Thursday.


The company will remove claims debunked by public health experts — including ones claiming COVID-19 vaccines contain microchips or that some people will get doses without their consent — from both Facebook and Instagram.


Kang-Xing Jin, head of Facebook Health, said the company will not be able to start enforcing these policies “overnight,” and will continue to update claims removed based on public health guidance. 


“This is another way that we are applying our policy to remove misinformation 
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                        John Carroll students start food truck business to educate themselves, provide for the homeless
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                    John Carroll students start food truck business to educate themselves, provide for the homeless
                

            

            

                
            

                
                    

            
                iwano@_84            
        
                
                                    

                        2 years ago            
                
        
                            
            
                

                            

                    

                        




UNIVERSITY HEIGHTS, Ohio — Students at John Carroll University have launched a food truck business that will not only teach them all aspects of running a business, but that will also serve the homeless in need of food.


The school’s Center for Service and Social Action(CSSA) started the program in the spring after receiving a major donation from a JCU alum to purchase a truck. The CSSA provides a wide array of high-impact experiential learning opportunities that connect the campus to the community through service-learning, community-engaged research, and civic engagement.


Fifty students from two entrepreneurship classes have begun, while working as part of teams, to finalize the truck’s menu and pricing, create all point-of-sale marketing, and to define the guest experience. Students are also gathering information as to the best places to set up shop on weekdays in order to maximize business for full-pay lunches, and where they can best 
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                        Why Radical Transparency (With Staff and Customers) is Good For Business
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                    Why Radical Transparency (With Staff and Customers) is Good For Business
                

            

            

                
            

                
                    

            
                iwano@_84            
        
                
                                    

                        2 years ago            
                
        
                            
            
                

                            

                    

                        



					During the pandemic, entrepreneurs shared information like never before. That’s not going away.
				




Grow Your Business, Not Your Inbox


Stay informed and join our daily newsletter now!









							

								December

								3, 2020

							

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This story appears in the 

		December 2020 

		issue of

		Entrepreneur. Subscribe »


In times of crisis, experts often have the same advice: Be transparent. There’s good reason for that. “People see the news; they can read the writing on the wall,” says Ana Mendy, a partner with consulting firm McKinsey & Company. “Transparency is how leaders build trust. We call it ‘candor over charisma.’ ”


At the onset of the COVID-19 crisis, most businesses took that advice. They started by sharing the literal lifesaving measures they’d taken to keep communities safe, but then something shifted, Mendy says. Businesses began sharing in ways they’d never done before — opening up about their day-to-day struggles, and starting very 
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                        Employers start preparing for the coronavirus vaccine with a question: Can we require it?
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                    Employers start preparing for the coronavirus vaccine with a question: Can we require it?
                

            

            

                
            

                
                    

            
                iwano@_84            
        
                
                                    

                        2 years ago            
                
        
                            
            
                

                            

                    

                        




As news of promising progress on coronavirus vaccines has filled the headlines in recent weeks, labor lawyers say employers have been pressing one question in particular: Once approved, can they require employees to take it?


“Until maybe about a month ago, we hadn’t had many clients asking about it,” said Brett Coburn, a labor and employment partner with Alston & Bird. “We’re starting to see a lot more momentum.”


The news that a coronavirus vaccine could start being distributed within the next few weeks has sent stocks soaring and government officials scrambling to develop plans for the herculean task of distributing it across the country.


For employers, many of which have kept workers home for months, it has opened a complex set of legal and practical issues: Can they require employees to take a vaccine? Should they offer incentives instead to encourage compliance? And what should they do if employees 
… Read More ... Read More                    

                

                    

    

    










            

                    
            

            
                        

                

    

        

                            
                        Stock indexes shake off a weak start and end mostly higher
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                    Stock indexes shake off a weak start and end mostly higher
                

            

            

                
            

                
                    

            
                iwano@_84            
        
                
                                    

                        2 years ago            
                
        
                            
            
                

                            

                    

                        




Stocks shook off a sluggish start to finish with modest gains Wednesday, nudging the Standard & Poor’s 500 index to an all-time high for the second straight day.


The benchmark index rose 0.2% after spending much of the day drifting between small gains and losses. About 54% of the stocks in the index rose, with communications, financial and healthcare companies driving the bulk of the gains. A pullback in technology stocks, companies that rely on consumer spending and elsewhere kept the market’s gains in check.


Treasury yields continued to head mostly higher, a sign of growing confidence in the outlook for the economy. That confidence has also been pushing stocks higher in recent weeks as traders hope COVID-19 vaccines will start driving a stronger economic recovery. Investors were not deterred by new data Wednesday showing that hiring by U.S. companies slowed last month.


The S&P 500 rose 6.56 points to 
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                        Journalist Paul Carr is launching a new tech publication on CEOs
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                    Journalist Paul Carr is launching a new tech publication on CEOs
                

            

            

                
            

                
                    

            
                iwano@_84            
        
                
                                    

                        2 years ago            
                
        
                            
            
                

                            

                    

                        




    

  • The former TechCrunch and Pando journalist Paul Carr says Silicon Valley’s top execs are misbehaving and need to be held accountable by their employees.
    • 

  • So he’s starting the online publication Tech Worker, which is dedicated exclusively to telling the stories of tech workers.
    • 

  • The publication includes the Google walkout organizer Claire Stapleton and the Pando founder and Uber critic Sarah Lacy as contributors.
    • 

  • Carr says he hopes Tech Worker will keep misbehaving tech CEOs “awake at night.”
    • 

  • Visit Business Insider’s homepage for more stories.
    • 



When the tech blog Pando announced it was being sold last year, Paul Carr vowed to step away from tech journalism for good.


The decision came after he spent years covering Silicon Valley, where he published scathing critiques of prominent tech executives and elite tech culture.


The whole experience was exhausting, Carr told Business Insider. And so the 40-year-old author and former TechCrunch columnist decided to 
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                        How Leaders Can Build A Business For Profit And Social Good
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                    How Leaders Can Build A Business For Profit And Social Good
                

            

            

                
            

                
                    

            
                iwano@_84            
        
                
                                    

                        2 years ago            
                
        
                            
            
                

                            

                    

                        




As influencers, business leaders possess a rare ability—and perhaps even a responsibility—to impact society outside of their professional sphere positively. No business thrives without profitability. But as more organizations explore supporting social causes, they’re realizing that doing good and turning a profit can go hand-in-hand.



The Kirchner Group, a merchant financial advisory firm, is one of these organizations dedicated to “earning while returning,” with Blair Kirchner leading the cause. As the Managing Director and Co-Head of Impact Activities at the Kirchner Group, Blair proves that it’s possible to focus on profitability while also furthering the greater good. 


“Lots of businesses believe that they have to trade off profit for social good. That’s unfortunate,” says Blair. “As companies go on to impact the world positively and promote values, it’ll become more clear that there doesn’t have to be a line. There doesn’t have to be division in those realities.”


After 
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                        Can A Start-Up Go Public?
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                    Can A Start-Up Go Public?
                

            

            

                
            

                
                    

            
                iwano@_84            
        
                
                                    

                        2 years ago            
                
        
                            
            
                

                            

                    

                        




If you’re an entrepreneur, you might be wondering if a start-up, or a private company for that matter, can go public. Let’s get straight to the point. Going public means that you’re allowing shares of your company to be publicly owned and traded, aiming to raise capital to expand.


There are several reasons for a company to choose to go public, but the ultimate goal is to take the business to the next level. As an owner of a startup, choosing to go public needs a surprising amount of preparation and thought. With that, we’ll go over a few things you should consider when you’re deciding to go public.


Photo by Starta? Team on Unsplash


Considerations for Going Public


Going public is a big decision. But when you’re ready, it can be an important step for your small business. Before you take the leap, make sure your company meets these 
… Read More ... Read More                    

                

                    

    

    










            

                    
                        

        
            

                

					
	                

            

        

    














    

        

                            

                            
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