Mastercard has brought its flagship Team Cashless India campaign to the city of lakes, Bhopal in Madhya Pradesh. The campaign will engage with merchants and consumers in the city over a span of four days, i.e., Nov 09 to 12 to create awareness about convenience, safety, and security of digital payments.
Mastercard’s teams will visit popular markets such as Vijay Market, 10 No. Market, Hawkers Corner and Gandhi Market to interact with merchants about the importance of digital payments. During the visit, the teams will duly company with the Government’s Covid-19 protocols for social distancing and also distribute sanitisation kits to merchants. The campaign is being rolled out in Bhopal at a time when contactless digital payments are being preferred by consumers for their day-to-day shopping due to better hygiene, convenience, and safety. Therefore, it will create a win-win situation for both, merchants, and consumers.
Amitabh Khanna, Vice President, Market Delivery, South Asia, Mastercard told media persons, “So far, through Team Cashless India, Mastercard has completed on-ground outreach exercises in 6 cities and has contacted over 30000 merchants. Furthermore 13,000 nominations (and counting) have come in from people who would like their neighborhood merchant to be enabled with digital payments.”
Besides on-ground engagement, under Team Cashless India, Mastercard, in partnership with legendary cricketer Mahendra Singh Dhoni will encourage everyone in Bhopal to nominate one or more merchants who currently do not accept digital payments.