Sat. Jul 31st, 2021

What happened

As Election Day 2020 faded into history, Americans breathed a huge sigh of relief. Not because President Donald Trump won or because Democratic challenger Joe Biden won (we actually don’t know who won yet), but because it’s over. And now Americans can get back to what Americans do best: excessive discretionary spending.

Perhaps anticipating a wave of consumer spending now that the election is over, and with Thanksgiving — and Black Friday — on the horizon, investors turned their interests to the stocks of MasterCard (NYSE:MA), Shopify (NYSE:SHOP), and PayPal (NASDAQ:PYPL) on Wednesday. As of 10:45 a.m. EST, MasterCard stock is up a strong 4.1%, Shopify stock 4.4%, and PayPal 5.7%.

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Image source: Getty Images.

So what

Now, it’s a bit curious that out of these three stocks, PayPal is the one that’s performing best today. Despite the company beating earnings on Monday, PayPal stock fell

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Social media has become a quintessential element in today’s marketing mix. Approximately 3.5 billion people were active on the multitude of platforms in 2020 alone, and according to a report by oberlo.com, people spend about three hours daily on said platforms. Moreover, 54 percent of social browsers are there searching for products. 



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© Sitthiphong | Getty Images


It’s easy to see how harnessing social media is essential to ensuring rapid and sustainable growth. In a recent conversation, digital marketing expert Rei Prendi, CEO of Elektronika.al, shared five ways in which businesses can leverage social media to achieve explosive scaling power.

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1. Building out a strong presence

In today’s day and age, potential clients would probably visit your social media profiles before visiting your website. As Prendi says, “Social media is where they go to get the feel and flavor of your brand. When potential clients Google you, ensure

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