Last year’s holiday market in downtown Stamford was a big success. It was sponsored by the Women’s Business Development Council. They planned on inviting more of the women-owned businesses they support year-round back again this year, but rising COVID numbers make that impossible.
Small businesses rely on the kind of shopping experience considered most risky this year: in-person. Overall retail sales are expected to decline this holiday season but one area promises to grow: online shopping. eMarketer expects online sales to make up 14.5% of total retail sales in 2020, up from 11% last year.
So the WBDC came up with a virtual marketplace. It’s a list of Connecticut-based businesses with online stores. Shoppers can get the pop-up market feel without having to shop in person.
Fran Pastore is the CEO of WDBC. Her mission is to help women-owned businesses survive and grow.
She recognizes that many shoppers have gotten