Sun. Nov 27th, 2022


(Tien Tzuo CEO Zuora speaks at Subscribed 2019 – image via Zuora)

Lower third quarter losses and higher revenues brought some year-end cheer to Zuora as CEO Tien Tzuo argues that the shift to subscription models renders traditional notions of front and back office as “a little bit dated”:

That division made a lot of sense when you were shipping product. The front office sold the product; the back office fulfilled it, accounted for it, collected for it. It’s a very product-centric view of the world.

If you look at the companies that [have] always been subscription businesses – for example, the telecom companies – they don’t look at it like that. They start with the customer and they build great subscriber experiences for those customers. And those subscribers experiences have to span the front office and they have to span the back office, whether it’s calling the call center

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Mastercard Inc. MA has entered into an agreement to provide its digital identity to Optus, the second largest provider of telecommunications services in Australia.

The company’s digital identity service will allow Optus to strengthen its identity verification and authentication process while retaining its best-in-class, digital-first customer experience.

This digital identity solution was developed by joining forces with Microsoft in December 2018. The digital identity is aimed at addressing inefficiencies in the identification verification system, which exist today. Identity verification today is fraught with fraud and identity theft, lacking in control over one’s personal identity data in absence of a simple, safe and reliable method of authenticating identities digitally to protect true and trustworthy identity credentials etc.

The service intends to allow individuals to enter, control and share their identity information on the devices they use every day. With Microsoft, Mastercard was able to make this service available across the globe.

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