Tue. Oct 26th, 2021

Sara

HERNDON, Va., Dec. 1, 2020 /PRNewswire/ — Audi of America is pleased to announce that Sara Whiffen will join the company as vice president, Strategy and New Business, effective November 30. She will be responsible for driving forward the Audi of America business strategy and supporting overall global strategic objectives. Whiffen will report to Daniel Weissland, president, Audi of America, in her new role.

“Sara joins Audi as a leader with deep experience reimagining and evolving business models,” said Daniel Weissland, president, Audi of America. “She understands how to develop successful business strategy in today’s competitive marketplace, and has the expertise needed to identify important growth opportunities for Audi in the U.S.”

Most recently, Whiffen served as founder and CEO of Rohvi, a data-driven tech startup enabling mid-tier luxury and above fashion retailers to engage customers through strategic and sustainable trade-in programs. Prior to Rohvi, Whiffen worked as

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Whether it be an inkling for a side hustle or a wildly audacious startup, it’s normal to want validation and encouragement around your latest business idea. But according to Spanx founder Sara Blakely, there’s one group of people from whom you shouldn’t be soliciting feedback at all as you kickstart your entrepreneurial journey. 



Sara Blakely sitting on a stage in front of a curtain


© Marla Aufmuth | Getty Images


Blakely’s meteoric rise to self-made billionaire CEO has come from her founding and leadership of Spanx, a textbook tale of B.Y.O.B. (That’s “bootstrapping your own business,” obviously). Armed with $5,000 in savings and a day job selling fax machines, the founder built a shapewear empire that now rakes in an estimated $400 million in annual revenue. She also retained 100 percent ownership along the way; in 2012, Forbes declared her the youngest woman to reach self-made billionaire status.

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Before Spanx was everywhere, however, it was kept secret for nearly

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