Fri. Feb 3rd, 2023


Whether you’ve been operating 10 days, 10 months, or 10 years, it’s time for a “makeover” for your small business. If you’re going to survive and thrive in the COVID-19-dominated economy, it’s time to think of your small business as a startup.

3 ways to help small businesses during coronavirus pandemic



Remember what it was like? You had an idea, a dream. You didn’t know how it was going to turn out but you seized any opportunities that came your way, continually changed as you learned more about your business, and worked long and hard. But you believed in yourself.


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It’s time to do that again, given that customers’ buying habits and needs have changed. It can be scary, but it can also be exciting. And most of all, it’s necessary.

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OPINION: You need to spend money to make money. It’s an age old saying but remains true for the vast majority of new businesses.

How you fund your new business will be a major question you need to answer before, or at least in the early days, of you starting your new venture.

The easiest option to fund a start up is to self fund or ‘bootstrap’ your business.

This simply means you put up the funds required to get going and then fund the business out of revenues you make.

* Beware the fear of missing out – investing comes in many guises
* Bookkeeper of the year Haylee Wrenn shares her top tips to help your business survive
* Being rich makes you smart, at least according to NZ regulators

It’s the easiest route to market because you don’t need to involve others. Plus you maintain

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Facebook wants to be where you run your business online. To be fair, it’s already pretty good at it. Regardless of what you think of Facebook’s many issues–like privacy, fake news, or content moderation–when it comes to providing businesses a platform to reach customers, it’s hard to argue there are many more effective options.

Still, it’s trying to get better. Or, at least, stickier. We’ll get back to that part in a minute.

Facebook announced on Monday that it would spend $1 billion to acquire Kustomer, a CRM that uses artificial intelligence (AI) to help businesses manage customer support. Mostly that means it gathers customer communications across various channels such as social media, email, chat messages, and website chatbots. That way, no matter how a customer communicates with your business, you can keep all of the conversations managed in one place. 

In a blog post about the acquisition, Facebook says

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