Xu Meiying was nearing retirement from her job in logistics in the Chinese province of Henan when she started thinking about a career change, tapping into an earlier knack for bringing together friends into often successful courtships.
She launched her matchmaking business with a single sign, listing her contact information for anyone needing help finding love—even offering her services for free.
Two years later, Xu is one of China’s most successful professional matchmakers. She has 250,000 followers on China’s Kuaishou social-media and video app, charging anywhere from 166 yuan ($25) to CNY999 to Chinese love-seekers, she tells Barron’s. She declined to say what her annual income is.
Privately held Kuaishou, often compared to TikTok, earned $7.2 billion in revenue last year from more than 300 million daily active users, Chinese media reports. Xu uses the site as a sort of storefront, featuring videos discussing her services and showing clips